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Graphic Designer Copywriter in Evansville, IN 47715 at Shoe Carnival

Date Posted: 5/29/2019

Job Snapshot

Job Description

Store number: Corporate Office
Shopping center: Evansville
Street address: 7500 E Columbia Street

Title:                            Graphic Designer/Copywriter

Department:                Marketing

Reports To:                 Creative Services Manager

Pay Status:                  Salary

Exemption Status:       Exempt

General Summary:  Design creative and compelling print and digital advertising pieces to help support the Company’s brand strategy.

Primary Duties & Responsibilities:

  • Design and build creative concepts that follow creative briefs and brand style guide.
  • Design and develop outreach print programs such as circulars, ROP, direct mail, etc.
  • Create visually compelling assets for emails, shoecarnival.com, social media and other digital needs.
  • Collaborate with photographers to generate quality photography used for in digital and print collateral.
  • Work with merchandising team to understand vendor and outside parties’ product direction on design initiatives or co-op projects.
  • Interpret creative direction into persuasive copy for print ads, email campaigns, Twitter, Facebook, Instagram, etc.
  • Ensure all creative is consistent, innovative, and accurate and meets all marketing requirements.
  • Develop tone of voice and copy for Shoe Carnival brand.
  • Simultaneously manage multiple projects with various time sensitive deadlines.
  • Maintains an organized and detailed graphics library.

Requirements (knowledge, skills & abilities):

  • Bachelor’s or Associate’s Degree in Graphic Design or related field preferred. In lieu of degree will consider 4+ years of experience working in graphic design, web design, marketing, advertising or similar environment. 
  • Digital portfolio that demonstrates creative execution of recent work.
  • Must be proficient with Photoshop, InDesign, Illustrator and Microsoft office tools. Knowledge of Dreamweaver and After Effects is a plus.
  • Must be proficient working with a Mac OS.
  • Knowledge of photo editing, retouching.
  • Experience in producing copy for digital, print and broadcast channels.
  • Strong self-initiative with the ability to identify areas of improvement with little direction.
  • Ability to clearly and professionally communicate visual solutions to support marketing strategies.
  • Possess a positive attitude and able to work in a collaborative and energetic team environment.
  • Keen analysis and problem-solving skills. 
  • Strong organizational skills with an attention to detail.
  • Excellent communication skills to include listening, writing, and verbal.
  • Knowledge and experience with User Experience Design principles including experience in developing detailed mockups, wireframes and user flows a plus.
  • Strong understanding of web standard practices and user interface designs a plus.

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