Marketing Coordinator in Evansville, IN 47715 at Shoe Carnival

Date Posted: 8/16/2019

Job Snapshot

Job Description

Store number: Corporate Office
Shopping center: Evansville
Street address: 7500 E Columbia Street

General Summary:  The Marketing Coordinator is responsible for supporting the Integrated Marketing Team.  The Marketing Coordinator will assist with marketing activities such as print and digital advertising, Grand Openings, event planning and other marketing activities.  This position will report to the Senior Marketing Manager and work with the Integrated Marketing department, outside agencies and Operations. 

Primary Duties & Responsibilities:

  • Maintain advertising production worksheets for print and broadcast media.
  • Build and maintain integrated promotion calendar (to include all store promotions and events, social, digital, ecommerce events, etc); including landing page plans and coupon requests and creations for promotions.
  • Support grand openings and other local grass roots marketing efforts.
  • Coordinate weekly ad overview with the Senior Marketing Manager.
  • Proof store and version lists for print events and coupon barcodes.
  • Provide back up support for social media monitoring and social media posting as needed.
  • Ongoing marketing event analysis as needed.

Additional Responsibilities: 

The Marketing Coordinator will undertake specific projects, studies and analysis as requested, producing required reports, summaries and recommendations.  The Marketing Coordinator also handles any day-to-day activities as requested.

Requirements (knowledge, skills & abilities):

  • Bachelor’s Degree in Marketing or related field.
  • Proficient in Word, Excel and PowerPoint.
  • Excellent oral and written communication.
  • Strong organizational and interpersonal skills.
  • Attention to detail.
  • Ability to coordinate multiple projects in an organized manner.
  • Ability to understand and/or interpret sales goals.
  • Ability to travel (up to 5x a year to support Grand Openings) and occasional weekends.

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