Associate Manager, Email and Mobile Marketing in Evansville, IN 47715 at Shoe Carnival

Date Posted: 5/18/2020

Job Snapshot

Job Description

Store number: Corporate Office
Shopping center: Evansville
Street address: 7500 E Columbia Street

Job Summary: The Associate Manager of Email and Mobile Marketing is responsible for supporting the day-to-day execution of the CRM marketing efforts and driving subscriber engagement, retention, and growth of the email and mobile channels at Shoe Carnival.

Primary Duties & Responsibilities:

  • Oversees all aspects of email and mobile channel execution including management of asset creation, scheduling, quality assurance, approval, segmentation building, and post-deployment analysis.
  • Works closely with mobile marketing partner to drive SMS/MMS marketing program.
  • Collaborates with cross-functional teams including Merchandising, eCommerce, Stores, IT, and Integrated Marketing to execute all email and mobile campaigns.
  • Tracks ongoing reporting and reviews hindsight performance for all email marketing initiatives.
  • Leverages analytics tools and data in order to monitor, report upon, and improve KPIs.
  • Assists with new marketing projects/initiatives and ad-hoc reporting requests as needed.
  • Develops day-to-day relationships with the email and mobile messaging providers and other relevant third party partners.

Requirements:

  • 3+ years’ experience in email marketing with knowledge of HTML/CSS coding for email and email standard methodologies and deliverability.
  • Detail-oriented with ability to handle various tasks simultaneously under multiple deadlines.
  • Self-motivated with ability to work with multiple teams and take direction from multiple individuals.
  • Excellent interpersonal skills and a strong communicator, written and verbal.
  • Effective problem-solving skills.
  • Ability to work in a fast-paced, deadline driven environment.
  • Bachelor’s degree in Marketing, Communications, Journalism, Public Relations or related field preferred.
  • Retail experience a plus.
  • HTML and SQL experience helpful, but not required.
  • Total Rewards:

    The Shoe Carnival, Inc. Total Rewards program offers eligible associates highly competitive benefits, including the following:

    • Competitive Pay
    • Paid Time Off (Vacation & Sick Time)
    • Comprehensive Medical, Dental, & Vision Benefits
    • Flexible Spending Accounts
    • Life, Disability, and Voluntary Benefits
    • Fitness Membership Discounts
    • Employee Assistance Program
    • 401(k) Retirement Plan
    • Employee Stock Purchase Plan
    • Employee & Family Discounts
    • Relocation Opportunities

    Shoe Carnival, Inc. is an Equal Opportunity Employer.

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