Associate Manager, Email and Mobile Marketing in Evansville, IN 47715 at Shoe Carnival

Date Posted: 5/18/2020

Job Snapshot

Job Description

Store number: Corporate Office
Shopping center: Evansville
Street address: 7500 E Columbia Street

Job Summary: The Associate Manager of Email and Mobile Marketing is responsible for supporting the day-to-day execution of the CRM marketing efforts and driving subscriber engagement, retention, and growth of the email and mobile channels at Shoe Carnival.

Primary Duties & Responsibilities:

  • Oversees all aspects of email and mobile channel execution including management of asset creation, scheduling, quality assurance, approval, segmentation building, and post-deployment analysis.
  • Works closely with mobile marketing partner to drive SMS/MMS marketing program.
  • Collaborates with cross-functional teams including Merchandising, eCommerce, Stores, IT, and Integrated Marketing to execute all email and mobile campaigns.
  • Tracks ongoing reporting and reviews hindsight performance for all email marketing initiatives.
  • Leverages analytics tools and data in order to monitor, report upon, and improve KPIs.
  • Assists with new marketing projects/initiatives and ad-hoc reporting requests as needed.
  • Develops day-to-day relationships with the email and mobile messaging providers and other relevant third party partners.


  • 3+ years’ experience in email marketing with knowledge of HTML/CSS coding for email and email standard methodologies and deliverability.
  • Detail-oriented with ability to handle various tasks simultaneously under multiple deadlines.
  • Self-motivated with ability to work with multiple teams and take direction from multiple individuals.
  • Excellent interpersonal skills and a strong communicator, written and verbal.
  • Effective problem-solving skills.
  • Ability to work in a fast-paced, deadline driven environment.
  • Bachelor’s degree in Marketing, Communications, Journalism, Public Relations or related field preferred.
  • Retail experience a plus.
  • HTML and SQL experience helpful, but not required.
  • Total Rewards:

    The Shoe Carnival, Inc. Total Rewards program offers eligible associates highly competitive benefits, including the following:

    • Competitive Pay
    • Paid Time Off (Vacation & Sick Time)
    • Comprehensive Medical, Dental, & Vision Benefits
    • Flexible Spending Accounts
    • Life, Disability, and Voluntary Benefits
    • Fitness Membership Discounts
    • Employee Assistance Program
    • 401(k) Retirement Plan
    • Employee Stock Purchase Plan
    • Employee & Family Discounts
    • Relocation Opportunities

    Shoe Carnival, Inc. is an Equal Opportunity Employer.

    Check out our similar opportunities

    1. Business Development Jobs
    2. Account Manager Jobs

    Not Ready to Apply?

    Joining our Talent Network will enhance your job search and application process. Whether you choose to apply or just leave your information, we look forward to staying connected with you.