Loyalty Marketing Manager in Evansville, IN 47715 at Shoe Carnival

Date Posted: 4/13/2018

Job Snapshot

  • Employee Type:
  • Location:
    7500 East Columbia
    Evansville, IN 47715
  • Job Type:
  • Experience:
    Up to 1 year(s)
  • Date Posted:

Job Description

Store number: Corporate Office
Shopping center: Evansville
Street address: 7500 E Columbia Street

General Summary:  The Loyalty Marketing Manager will play a key role in leading initiatives to address customer retention and loyalty. This individual will be responsible for operating and managing various loyalty initiatives for Shoe Carnival, defining, designing, and executing the business requirements and related marketing efforts to support business objectives.

Primary Duties & Responsibilities:

  • Operate as the primary business owner for loyalty initiatives, leading cross-functional teams to design, build, and optimize features and marketing strategies.
  • Collaborate with the marketing and digital teams on member communications including emails, text messages, push notifications, direct mail, etc. as well as integration into other channels.
  • Build and execute reporting and dashboards to constantly monitor the health of the program and develop insights for future program enhancements.
  • Manage the promotional calendar for Shoe Perks and VIP tiers creating a cadence for events specific to those programs – double points events, VIP events etc…
  • Develop and maintain key features and benefits, terms and conditions of the Shoe Perks loyalty program to include VIP tier and future tier requirements.
  • Collaborate with Analytics team on development of insights and predictive models to optimize program audience selection and targeting.
  • Quantify the business impact of the programs developed and continue to enhance performance over time .

Requirements (knowledge, skills & abilities):

  • Bachelor’s degree in Marketing or related field. MBA/MS a plus.
  • Minimum 5 years responsibility in CRM and/or loyalty programs.
  • Experience in leading the design and execution of programs across multiple communication channels including direct mail, e-mail, and digital channels.
  • Advanced skills in data extraction and analysis.
  • Ability to understand and appropriately apply key loyalty marketing fundamental concepts, processes and practices which relate to driving customer demand and customer motivation.
  • Must be proficient in Microsoft office (Word, PowerPoint, Excel, and MS Project) and familiar with CRM systems (i.e. Oracle/Relate, SFMC, etc..) and reporting tools.
  • Excellent team player with the ability to manage up and across to build, foster and nurture relationships across departments.
  • Strong oral and written communication skills.


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