Marketing Coordinator in Evansville, IN 47715 at Shoe Carnival

Date Posted: 3/28/2020

Job Snapshot

Job Description

Store number: Corporate Office
Shopping center: Evansville
Street address: 7500 E Columbia Street

Marketing Coordinator, CRM

Job Summary: The Marketing Coordinator is responsible for supporting the day-to-day execution of the CRM marketing efforts and driving growth focused on email and mobile programs at Shoe Carnival.

Primary Duties & Responsibilities:

  • Coordinates all aspects of email production including management of email calendar, asset creation, scheduling, quality assurance, approval, segmentation building, and post-deployment analysis.
  • Works closely with mobile marketing partner to drive SMS/MMS marketing program.
  • Collaborates with cross-functional teams including Buyers, eCommerce, and Integrated Marketing to execute all email campaigns.
  • Tracks ongoing reporting and reviews hindsight performance for all email marketing initiatives.
  • Leverages analytics tools and data in order to monitor, report upon, and improve KPIs.
  • Assists with new marketing projects/initiatives and ad-hoc reporting requests as needed.
  • Develops day-to-day relationships with the mobile messaging vendor and other relevant third party partners.



  • Detail-oriented with ability to handle various tasks simultaneously under multiple deadlines.
  • Self-motivated with ability to work with multiple teams and take direction from multiple individuals.
  • Excellent interpersonal skills.
  • Effective problem-solving skills.
  • Ability to work in a fast-paced, deadline driven environment.
  • Excellent written and verbal communication skills.
  • Bachelor’s degree in Marketing, Communications, Journalism, Public Relations or related field preferred.
  • Retail experience a plus.
  • HTML and SQL experience helpful, but not required.


Total Rewards:

The Shoe Carnival, Inc. Total Rewards program offers eligible associates highly competitive benefits, including the following:

  • Competitive Pay
  • Paid Time Off (Vacation & Sick Time)
  • Comprehensive Medical, Dental, & Vision Benefits
  • Flexible Spending Accounts
  • Life, Disability, and Voluntary Benefits
  • Fitness Membership Discounts
  • Employee Assistance Program
  • 401(k) Retirement Plan
  • Employee Stock Purchase Plan
  • Employee & Family Discounts
  • Relocation Opportunities

Shoe Carnival, Inc. is an Equal Opportunity Employer.

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