Clothing, Apparel, Shoe, Footwear, Running Shoe, Sneaker

Join Our Winning Team!

Associate Product Manager

  • 234 Kingsley Park Drive, Fort Mill, South Carolina, United States, 29715

This position will report to our South Corporate office in Fort Mill, SC on Monday through Thursday and work remotely on Friday from home.


We are looking for a curious and driven Associate Product Manager who is passionate about building exceptional, customer-focused eCommerce experiences for our Shoe Carnival and Shoe Station brands.


You will work on the eCommerce Product technology team with your role supporting Product Discovery, Product Vision & Strategy, Product Delivery & Execution, Product KPI's, metrics and analytics through effective enlistment and enablement of your stakeholders.


This role will support the complete product lifecycle using hybrid Lean and Agile principals and frameworks. You will help identify the right opportunities prioritized based on outcomes that best serve our customers and business. You will manage roadmaps and backlogs that support the vision, using a customer-focused, data-driven approach that explains the "Why" behind the prioritization of features. You support all facets of Product delivery and execution, including the creation of epics and user stories, backlog management and collaborative development of the release plans with the Development and DevOps teams. You will monitor the adoption, usage and business impact of features and releases to measure the product ROI and inform future product decisions.


You will collaborate with cross-functional teams that range from product, design, engineers, technology functions, outside vendors and various business partners, including Marketing, Merchandising and Finance.


You must be able to use evidence-based influencing skills to enlist and enable your stakeholders to align business and customer outcomes to achieve your Product vision and roadmap.






The Associate Product Manager supports the Product Teams in the discovery, definition, and delivery of eCommerce capabilities that maximize business outcomes, improves the customer experience, and enhances brand value. This position collaborates with the Development, Design, eCommerce and Marketing teams to identify the right problems through Product Discovery and develop a robust product vision and roadmap that prioritizes the highest value opportunities. The Associate Product Manager will support the execution and delivery of the full product life-cycle, including establishment of KPIs, ROI, etc. through effective enablement and enlistment of key stakeholders.


  • Reviews and manages the backlog daily to review new tickets/issues, current sprint plan and works with the Product Manager to prioritize future releases.
  • Documents and refines requirements and user stories.
  • Communicates additional information or clarification as needed with the Design, Development and cross-functional stakeholder teams.
  • Supports all required testing and validation during the development process.
  • Monitors daily analytics of current-state business (Salesforce, Google Analytics, and all 3rd party measurement tools).
  • Provides insights that will be used to drive website optimizations by understanding and analyzing business outcomes and customer needs.
  • Partners with key stakeholders to create training materials for new product capabilities or features.




  • Bachelor's degree in Technology, Business, or related fields, or equivalent work experience required.
  • 1-2 years of product management experience desired, preferably in retail, consulting, or related fields.
  • Foundational eCommerce knowledge to understand problems, opportunities, and solutions for both online and offline touchpoints.
  • Excellent verbal and written communication skills with ability to leverage business and technical insight.
  • Flexible, detail-oriented with a positive attitude and self-starter mindset.
  • Ability to multi-task, maintaining multiple projects on an on-going basis with shifting priorities. Must be able to easily embrace and manage change.
  • Strong interpersonal skills with the ability to work both independently and collaboratively with product managers, designers, engineers, and key stakeholders.
  • Experience with Atalassian tools (JIRA, Confluence), Google Analytics, Agile/Kanban development processes preferred.

Total Rewards:

The Shoe Carnival, Inc. Total Rewards program offers eligible associates highly competitive benefits, including the following:

  • Competitive Pay
  • Paid Time Off (Vacation & Sick Time)
  • Comprehensive Medical, Dental, & Vision Benefits
  • Flexible Spending Accounts
  • Life, Disability, and Voluntary Benefits
  • Fitness Membership Discounts
  • Employee Assistance Program
  • 401(k) Retirement Plan
  • Employee Stock Purchase Plan
  • Employee & Family Discounts
  • Relocation Opportunities


Shoe Carnival, Inc. is an Equal Opportunity Employer.

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