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Data Analyst

  • 7500 E. Columbia Street, Evansville, Indiana, United States, 47715



Immediate opportunity! Join our Marketing team at our Corporate Headquarters in Evansville, Indiana and work directly for our stable, growing company in this full-time critical role. Due to the inability to provide sponsorships now or within the next three years, a U.S. Citizenship or Permanent Resident status is required.


Summary: The Data Analyst influences business decisions and supports business strategies by analyzing and understanding customer behavior and marketing/promotion effectiveness. This includes data-driven insights to acquire, retain, and reactivate customers to align with the customer-centric vision.


Primary Duties & Responsibilities:

  • Analyzes Shoe Carnival customer data, demographics, segmentation, and market basket data to transform it into meaningful insights.
  • Provides ad-hoc reports and deep dives into customer analytics to help answer and guide strategic business decisions.
  • Analyzes marketing metrics for identifying cause-effect relationships between financial outcomes and marketing actions to increase sales and profitability.
  • Provides business stakeholders with data related to the performance of marketing channels, the health of the customer file, and the impact of pricing/promotions.
  • Translates complex analytics tasks into concise and easily consumable outputs (data storytelling and dashboards) to help business stakeholders make data driven decisions.
  • Designs and executes multivariate tests in collaboration with internal and external teams.
  • Performs research and analysis in order to provide insights regarding the market, trends, competitors, potential and existing customers, and current campaigns.


  • BA/BS degree in Business Analytics, Mathematics, Computer Science, Statistics, Data Science, or related analytical degree and/or experience required.
  • 2+ years of experience in analytics/data mining and presenting those results to business partners preferred.
  • Experience using SQL required.
  • Familiarity with a variety of statistical models including logistic/linear regression, cluster analysis, propensity models, and other modeling techniques required.
  • Experience with Tableau and Alteryx preferred.
  • Ability to work independently and with cross-functional teams.
  • Strong problem-solving skills.
  • Strong communication and technical writing skills.
  • Strong computer skills to include Word, Excel, and Outlook.


Total Rewards:

The Shoe Carnival, Inc. Total Rewards program offers eligible associates highly competitive benefits, including the following:

  • Competitive Pay
  • Paid Time Off (Vacation & Sick Time)
  • Comprehensive Medical, Dental, & Vision Benefits
  • Flexible Spending Accounts
  • Life, Disability, and Voluntary Benefits
  • Fitness Membership Discounts
  • Employee Assistance Program
  • 401(k) Retirement Plan
  • Employee Stock Purchase Plan
  • Employee & Family Discounts
  • Relocation Opportunities


Shoe Carnival, Inc. is an Equal Opportunity Employer.


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