Clothing, Apparel, Shoe, Footwear, Running Shoe, Sneaker

Join Our Winning Team!

Director of Marketing

  • 234 Kingsley Park Drive, Fort Mill, South Carolina, United States, 29715

Immediate opportunity! Join our Marketing team at our Corporate Headquarters in Fort Mills, SC. This position will report to the corporate office on Monday through Thursday and work remotely on Friday from home.




The Director of Marketing is responsible for leading brand strategy, brand development and the integrated marketing plan for Shoe Carnival that includes in-store, digital, television, and print with the assistance of the E-commerce team, creative team, CRM / analytics team and outside agencies to drive traffic to stores and e-commerce. Additionally, the Director will build strong partnerships with retail operations, planning, merchandising and real estate cross-functional teams to ensure seamless integration and execution of Shoe Carnival messaging.


  • Develops and implements brand strategy and positioning through a unified and distinctive brand identity, across all consumer touch points.
  • Leverages data and insights to develop and execute marketing strategies that drive retail traffic and conversion.
  • Creates and execute the annual marketing plan, including seasonal calendar, consumer and store target segments, objectives, global promotions and creative approach.
  • Works collaboratively and effectively with Agency and internal creative team to brief, review and refine creative in line with strategic objectives. Oversee creative testing and asset optimization in partnership with Insights and Analytics to maximize effectiveness.
  • Partners with Insights and Analytics to surface key customer insights and leverage demand modeling and multi-touch attribution modeling to inform marketing investment decisions. Build, refine and execute annual multi-channel media plans based on analytics, best practices, industry trends, and business performance.
  • Develops and implements store and market level strategy and plans for new store openings, store closings, relocations, remodels and competitive defense.
  • Identifies, initiates and leverages Partnership and Affiliate strategies to build awareness and conversion to the Shoe Carnival brand.
  • Negotiates fees and manage the Advertising, Media and Hispanic agencies scope and delivery.
  • Leads, mentors, and develops staff through planning, communicating, delivering feedback and providing growth opportunities.
  • Responsible for co-op marketing program planning and budgets.



  • Bachelor's degree is required; MBA preferred.
  • Minimum of ten (10) years as a marketing leader in a comparable sized organization.
  • At least three (3) years serving in a supervisory capacity with proven experience leading cross functional teams to a successful outcome.
  • Proven experience in managing complex, integrated marketing strategies and programs across multiple channels (i.e. retail, online, and direct mail) in a fast-paced, ever-changing environment.
  • Demonstrated creativity and creative management, including strong demonstrated experience in leading creative work and agency partnerships.
  • Strong project management skills with an ability to creatively problem-solve.
  • Experience in analytics and data driven business planning.
  • Expertise in identifying consumer insights and implications.
  • Strong digital experience.
  • Strategic thinking and planning skills.
  • Strong interpersonal skills and ability to work with people at various levels.
  • Superior communication skills, both written and oral.

Total Rewards:

The Shoe Carnival, Inc. Total Rewards program offers eligible associates highly competitive benefits, including the following:

  • Competitive Pay
  • Paid Time Off (Vacation & Sick Time)
  • Comprehensive Medical, Dental, & Vision Benefits
  • Flexible Spending Accounts
  • Life, Disability, and Voluntary Benefits
  • Fitness Membership Discounts
  • Employee Assistance Program
  • 401(k) Retirement Plan
  • Employee Stock Purchase Plan
  • Employee & Family Discounts
  • Relocation Opportunities


Shoe Carnival, Inc. is an Equal Opportunity Employer.

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