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Marketing Manager, Email and Mobile

  • 7500 E. Columbia Street, Evansville, Indiana, United States, 47715
Enjoy working on-site at Shoe Carnival's corporate headquarters located in Evansville, Indiana!

The Marketing Manager, Email and Mobile owns all aspects of the email and mobile messaging programs to align with the overall CRM and integrated marketing strategy. This role works collaboratively with internal and external teams to develop and analyze customer contact strategies including marketing programs for retention, acquisition, and reactivation.


  • Leads, plans, develops, and executes all aspects of email and marketing campaigns, from calendar creation and creative brief development to the development and execution of campaigns.
  • Collaborates with internal and external teams for promotional and product planning, customer contact strategy/segmentation and creative content/messaging that aligns to the overall marketing objectives.
  • Continuously analyzes customer and campaign results to provide insights, identify trends, and make recommendations for improvement.
  • Owns and maintains relationship with email platform, mobile marketing platform, and other vendor partnerships related to advancing email and mobile channel capabilities.
  • Shares campaign results and demonstrates subject matter knowledge by developing insights, answering questions, and pitching creative ideas with upper manager on a weekly basis.
  • Analyzes, develops, executes, and iterates channel contact, testing, and customer lifecycle program strategies to increase acquisition, retention, lifetime value, and consistent channel growth.
  • Reviews current best practices, strategies, and industry standards related to A/B testing, list segmentation, deliverability, CAN-SPAM laws, and TCPA compliance.


  • Bachelor's Degree and 5+ years of CRM marketing experience or an equivalent combination of education and experience required (preferably with a multichannel retailer).
  • Experience with data-driven marketing and customer segmentation required.
  • Knowledge of HTML/CSS, SQL, and Google Analytics preferred.
  • Knowledge of email service platforms and marketing automation (e.g. Adobe Campaign, Exact Target, Responsys, etc.) preferred.
  • Excellent leadership and communication skills with ability to articulate ideas and gather input from key stakeholders.
  • Strong analytical, creative, copywriting, and editing skills.
  • Proficient in MS Office (primarily Excel).
  • Ability to work under pressure while being flexible in a fast paced, fun environment.
  • A positive attitude and a great sense of humor that relates to our fun-loving brand is a plus.

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