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Electronics

Join Our Winning Team!

Marketing Manager

  • 7500 E. Columbia Street, Evansville, Indiana, United States, 47715

Description:

Enjoy working onsite at Shoe Carnival's Headquarters located in Evansville, IN!

 

The Marketing Manager leads the development and execution of customer-centric traditional and digital marketing programs in support of both e-commerce and brick and mortar stores.

 

  • Plans and executes innovative marketing programs meant to acquire new, retain current, and reactivate lapsed customers.
  • Understands the role of multiple marketing channels and partners with CRM, email, digital, and traditional marketing channel owners to support business and marketing goals to drive traffic and revenue.
  • Leads co-op marketing programs with a cross-functional team of internal partners and external vendors and agencies.
  • Partners closely with Seasonal Campaign Lead, ensuring all marketing activities support campaign objectives.
  • Analyzes campaign performance and makes data-driven recommendations to optimize marketing campaigns.
  • Responsible for writing briefs and providing feedback on all media and creative marketing needs.
  • Responsible for identifying and understanding marketing trends, concepts, best practices, and opportunities to inform marketing spend.
  • Collaborates with internal and external partners and agencies to drive continuous improvement of marketing campaigns.
  • Performs other duties as assigned.

 

Requirements:

  • Bachelor's degree in Marketing or related field and a minimum 5 years of marketing experience, OR master's degree and 3 years of marketing experience, or an equivalent combination of education and experience.
  • Direct experience working for or closely with an omni-channel retailer preferred.
  • Comprehensive knowledge of marketing concepts and principles.
  • Proven ability to self-motivate, ability to deal with ambiguity and change in a dynamic, fast-paced business environment.
  • Ability to effectively partner and develop strong relationships with cross-functional partners.
  • Excellent written and verbal communication.
  • Strong analytical skills and data-driven thinking.
  • Proficiency in MS Office applications (Word, PowerPoint, Excel).
  • Experience with various online advertising platforms (e.g., Google AdWords, Facebook Ads Manager, etc.) preferred.
  • Solid knowledge of website analytics tools (e.g., Google Analytics) preferred.
  • A positive attitude and a great sense of humor that relates to our fun-loving brand is a plus.

Total Rewards:

The Shoe Carnival, Inc. Total Rewards program offers eligible associates highly competitive benefits, including the following:

  • Competitive Pay
  • Paid Time Off (Vacation & Sick Time)
  • Comprehensive Medical, Dental, & Vision Benefits
  • Flexible Spending Accounts
  • Life, Disability, and Voluntary Benefits
  • Fitness Membership Discounts
  • Employee Assistance Program
  • 401(k) Retirement Plan
  • Employee Stock Purchase Plan
  • Employee & Family Discounts

 

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