Clothing, Apparel, Shoe, Footwear, Running Shoe, Sneaker

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Sr. Creative Manager-Shoe Station

  • 234 Kingsley Park Drive, Fort Mill, South Carolina, United States, 29715

Shoe Station has an immediate opening for a dynamic Sr. Creative Manager to add to its already strong marketing team. We are looking for an energized, strategic thinking individual focused on helping to grow an already fun-loving brand based in our new headquarters (southern suburb of Charlotte, North Carolina). You must be a team collaborator with passion, insight, and ideation for Marketing.


This position will report to the corporate office on Monday through Thursday and work remotely on Friday from home.



The Sr. Creative Manager is responsible for the day-to-day creative look and messaging for all creative to include print, digital and social assets. They lead a team of designers, photographers, copywriters, visual merchandisers, and marketing coordinators and ensure all creative delivers against Shoe Station brand standards.


  • Establishes the vision for the entire creative department within the framework of the total company objectives and marketing vision.
  • Within the framework of the overall Brand Style Guide, compiles Creative Style Guides for seasonal campaigns that set the look and feel for key time periods.
  • Reviews all creative briefs and marketing channel calendars to strategically understand requests and needs. Assigns day-to-day tasks to creative team and ensures deliverables are clear, understood and prioritized to meet project deadlines.
  • Delivers all executional design elements to support marketing initiatives to include; Free-standing Inserts (FSI), Direct Mail, Out-of-Home (OOH), homepage collateral desktop/mobile, email, display, and social assets.
  • Reviews and approves weekly creative direction before review with the VP of eCommerce and Shoe Station Marketing.
  • Serves as design lead for all print materials as well as all lifestyle photo shoots helping set direction with staff photographer and making selects for assets.
  • Leads the photography team with overall direction for product shots to support campaign messaging.
  • Works with merchant teams to understand key product stories and direction to deliver compelling messages to support product.
  • Attends and oversees production when necessary.



  • Bachelor's degree in Graphic Design, Visual Communication, or related field preferred.
  • 7+ years of experience in a creative design role required.
  • 5+ years of experience leading a creative team and setting creative vision, retail omnichannel experience preferred.
  • Must be proficient with Adobe Creative Suite, Photoshop, InDesign, Illustrator and Microsoft office tools. Knowledge of Dreamweaver and After Effects is a plus.
  • Must be able to prioritize efforts to meet deadlines, and to direct the team accordingly.
  • Comfortable working in a data-driven environment, using data to inform and optimize creative assets.
  • A positive attitude and a great sense of humor that relates to our fun-loving brand is a plus.


Total Rewards:

The Shoe Carnival, Inc. Total Rewards program offers eligible associates highly competitive benefits, including the following:

  • Competitive Pay
  • Paid Time Off (Vacation & Sick Time)
  • Comprehensive Medical, Dental, & Vision Benefits
  • Flexible Spending Accounts
  • Life, Disability, and Voluntary Benefits
  • Fitness Membership Discounts
  • Employee Assistance Program
  • 401(k) Retirement Plan
  • Employee Stock Purchase Plan
  • Employee & Family Discounts
  • Relocation Opportunities


Shoe Carnival, Inc. is an Equal Opportunity Employer

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