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Sr. Manager, Creative Copywriter

  • 7500 E. Columbia Street, Evansville, Indiana, United States, 47715

Enjoy working on-site at Shoe Carnival's Corporate office located in Evansville, Indiana. This is NOT a remote position. The ideal candidate will have at least six years of Copywriting experience. The main function of the position is to write copy. Creative strategy is an essential component of the position. However, we are looking for demonstrated copywriting experience first and foremost! 

This is an excellent opportunity to join our zero-debt company to help us continue our remarkable sales growth journey!  


The Sr. Manager, Creative Copywriter is a conceptual creative leader, and works in conjunction with the Creative Director, and a talented team of designers, photographers, marketers, and external agency creatives. This position is responsible for writing copy from high-level conceptual ideas to executing daily copywriting for marketing deliverables.

  • Creates great ideas both big (i.e. national rebranding campaigns) and considerably more minute (i.e. a social post born out of said rebranding campaign). Invents innovative, creative ideas quickly on limited budgets.
  • Participates / leads brainstorm and ideation sessions both internally and externally with agency partners.
  • Translates ideas across various media (TV, Digital, Print, Experiential, Branded Content, Social).
  • Works with Graphic Design manager to produce standout and strategically focused concepts and campaigns that integrate the creative vision across concept, copy and visual. Assists Creative Director in evaluating creative work products.
  • Writes smart, sparkling, on-strategy copy, across a broad range of media.
  • Grows with, learns from, collaborates with and teaches the greater creative team, as well as a wide variety of other departments (from leadership to CRM to digital media).
  • Creates, maintains and delivers standards for brand voice.
  • Helps develop and review creative briefs that provide strategic insight and creative inspiration.
  • Takes responsibility for projects from start to finish.
  • Manages and works independently, under tight deadlines, while juggling multiple projects.
  • Leads a team of creatives and collaborates with entire creative department to ensure assets deliver against brand direction.
  • Works with creative director to address performance, workflow, and professional development and develops long-range plans for the creative team.


  • Bachelor's degree or equivalent experience required.
  • 6+ years of experience / 2 of those acting as a Sr. Copywriter required.
  • Strong portfolio that showcases highly conceptual abilities and excellent writing skills required.
  • Experience across multiple media (Digital, Print, Video, Branded Content, Social) that includes knowledge of basic content marketing principles, social media best practices/platforms, and Project Management required.
  • The desire and ability to work collaboratively with a cross-functional team (designers, strategists and developers) required.
  • Must love to write and have the ability to create, understand and internalize a brand voice.
  • Exceptional internal and external communication skills, ability to present and defend their work clearly and confidently.
  • A positive attitude and a great sense of humor that relates to our fun-loving brand.
  • The desire and ability to work collaboratively with a cross-functional team (designers, strategists and developers).


Total Rewards:

The Shoe Carnival, Inc. Total Rewards program offers eligible associates highly competitive benefits, including the following:

  • Competitive Pay
  • Paid Time Off (Vacation & Sick Time)
  • Comprehensive Medical, Dental, & Vision Benefits
  • Flexible Spending Accounts
  • Life, Disability, and Voluntary Benefits
  • Fitness Membership Discounts
  • Employee Assistance Program
  • 401(k) Retirement Plan
  • Employee Stock Purchase Plan
  • Employee & Family Discounts
  • Relocation Opportunities

Apply Now

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